Iria Degen Interiors

Iria Degen Interiors is an internationally renowned interior design studio based in Zurich. Eponymous founder Iria Degen and her team have completed more than 500 projects across Europe in the fields of hospitality, health and business, plus private extensions, over the last 25 years. In her work, she combines function with sensuality, the practical with emotion.

We worked with Iria to develop a new brand identity that highlights the convincing balance of her portfolio. The result is space that can accommodate both interior design projects and furniture from the collection. Visually impressive and cinematic. A characteristic font anchors the narrative. The fine serif font gives the impression of being handwritten. The soft curves give it a distinctive look. Applying italics in the middle adds a focal point. The typeface is clear, dignified and complements the portfolio to form a rounded whole. The brand is tempered by warm grey tones and high-quality materials. 

As part of a creative examination, we captured, assessed and documented the working methods and beliefs behind her work. Her design is characterised by poise and dedication that go far beyond purely stylistic. We have translated these beliefs into a tangible philosophy as the basis for her identity. 

Every project has its own vision. And if the right furniture for the vision does not exist, then it is designed by the studio itself. This means the Iria Degen furniture collection is a particular expression of her poise and testament to more than 20 years of timeless creativity. The new brand identity provides the IDI Collection with a distinguished stage for showcasing and promoting its pieces. The two areas of expertise—interior architecture and furniture collections—each have their own distinct home in the new identity, yet share a clear connection: Iria Degen Interiors for projects and IDI for furniture. This allows each area to have its own focus while creating order and a shared sense of space.

Not driven by trends, but by aesthetics that endure. We are timeless. We serve both function and meaning. We celebrate atmosphere through form, color, light, and material.