The heritage comes from a humble, rich hoarder. He begins to collect items and never stops. What started with feathers, stamps and coins culminated in Giacometti statues, Hodler paintings, tanks, castles and Charlie Chaplin’s walking sticks. Five of them, no less. More than 100,000 items in total. This is the legacy of Bruno Stefanini, which now lives on at SKKG Sitftung für Kunst, Kultur und Geschichte.

SKKG is unusually uncompromising when it comes to exploring an ideal and exemplifying its own values: it is pioneering and willing to take risks, sustainable with a long-term outlook, cooperative and collaborative, comprehensible and transparent. The brand identity should be equally non-conformist. An actor at centre stage rather than an administrator behind the scenes. We embody the search for scope, settings, frameworks and meaning. The undefinable. The aspiration for creation. The revival of the collection – reset, replay, reuse.

The result is a brand identity that eschews perfection. In a way, it is anti-branding. At the very least, this is branding that defies most of the rules of the game. Identity is not created by arrangement, but by the presence and characteristics of the brand elements. The main player is the sketch. It becomes a metaphor for one’s own development. The font is the counterweight. It is the creator of structure, the mediator of events and plans. It is characterised by strong readability and straightforwardness, allowing almost anything to exist around it. There are also a few select tones to provide temperature and accent. And that's it. This loose interplay of elements creates the identity. SKKG.

The SKKG brand. A refusal to conform while offering the freedom for reinvention.

Another brand has been created as a counterpart to SKKG. CAMPO. A real estate project and the future home of SKKG together with its collection. An entirely different expression for an independent life of its own. Yet one that shares a soul connection.

Both brands are a joint effort, created together with SKKG’s inquisitive and inspiring foundation team, Gregor Herbst’s strategic and structural preparatory work, and Lucid’s digital translation. Dive into the world of SKKG with the podcast ‘Wohin damit?’ [German only]. A strong recommendation from the entire MADE team.

SKKG

A foundation with no comparison forges its own path. Both in terms of creation and with its new brand identity. read case

Branding

Web design

Illustrations

Motion

Implementation

Brand Experience

A foundation with no comparison forges its own path. Both in terms of creation and with its new brand identity.