The renewed increase in demand for air travel makes cabin crew a key target group.

The first visible sign of the collaboration is the campaign for cabin crew. Because SWISS needs more staff on board. With a first wave on online channels, SWISS is aiming to get a rapid response. We put eye-catching headlines in the sky: colour gradients reminiscent of those seen at sunrise and sunset. This helps the campaign stand out from the usual SWISS customer communication.

A second wave is distributed more widely and gives the cabin crew a face. We display accessibility and an optimistic spirit. Team spirit and class. With the campaign ‘My Job. My Crew. My Lifestyle.’, we emphasise the unique make-up of the profession. The world as a workplace, the hospitality role and the crew spirit are the driving forces behind the job as a cabin crew member. The new campaign offers a personal new beginning and marks the first step in the partnership between SWISS and MADE.

Further steps are already under way. The employer brand should have an impact throughout the entire application journey. The scope of the measures will be extended to all areas. And with a campaign for pilots, the success with the cabin crew will be replicated in the cockpit.

SWISS

What kind of employer am I? The SWISS employer brand makes new aspects of the brand visible. read case

Strategy

Employer branding

Campaigning

What kind of employer am I? The SWISS employer brand makes new aspects of the brand visible.