We no longer read our news on paper. We are turning to digital channels to connect with world events. This transition should be made visible.

2016. The largest private media company in Switzerland is in a state of transformation. Traditional media outlets are constantly expanding their digital offerings, and newspapers are becoming multimedial and national rather than regional. As a publisher, Tamedia has grown considerably over the years. The Zurich parent company has been joined by the biggest regional titles from Bern (Espace Media) and French-speaking Switzerland (Edipresse Group). Now a new image needs to be developed, giving the fragmented publishing house a streamlined and structured brand architecture with a clear core focus.

Merging the future with the past

In Tamedia’s new brand appearance, we combine the digital image with its proud heritage. The starting point for the logo is the T in Gothic font, taken from the lettering of the first issue of the Tages-Anzeiger newspaper in 1893. This iconic T is visually translated into a minimalist, digital expression.

T for Tamedia. From the beginning, we put all the emphasis on the figurative mark. The word mark Tamedia is rarely incorporated. Boldness pays off. That’s how the iconic T becomes more striking, an unmistakable and bold representation of Tamedia.

Stay curious

Tages-Anzeiger, Der Bund, Le Matin – while the individual titles are journalistic flagships, Tamedia has yet to harness its importance and cultural contribution. The purpose of the trademark is to embody and help shape the shared journalistic direction. A common messenger for all editorial companies, digital output and regional brands. The cultural initiative for this is launched under the slogan ‘stay curious’. At the beginning of every story is curiosity – whether it is written or read. The quest for answers is at the heart of Tamedia and the essence of the claim.

Variety made visible

Tamedia speaks out and is visible and influential in Switzerland. To this end, the brand deliberately creates a world beyond journalism and provides a springboard for the variety of titles and shared direction. With concise colours and imagery that embody the brand’s new image. Tamedia makes issues visible, invests in tenacious journalism and does sensational work with its Recherchedesk: the Panama Papers, exposing oligarchs, Cambridge Analytica. The brand is a monument to the responsibility of journalism in a democracy.

Collaboration has always been forward-looking and culturally oriented. Tamedia is not just an anonymous vessel, but a visible beacon of journalism in Switzerland. This is a demand placed on the brand, shaped in particular by the family that has nurtured Tamedia’s publishing legacy since 1893 and is now proudly guiding it into the future.

Tamedia

From publishing house to the most powerful editorial brand in Switzerland. Tamedia’s new identity is leading the company not only into the digital future, but also closer to its audience. Tamedia is a content producer. read case

Brand strategy

Claim

Branding

Signage

Publishing

Campaign

From publishing house to the most powerful editorial brand in Switzerland. Tamedia’s new identity is leading the company not only into the digital future, but also closer to its audience. Tamedia is a content producer.