Every year, the Swiss music industry rolls out the red carpet and everyone speculates about who will be awarded the country’s most popular concrete block. Welcome to the Swiss Music Awards! The biggest event on the Swiss music calendar.

To mark the award’s 10th anniversary, we helped to update the brand. The iconic cobblestone remains at the heart of its identity, but is being given an refresh. The entire brand world stems from this basic form and a proud stage is built for the artists, who are intended as the focus of the night and of communication.

In addition, the brand has a striking design. The condensed font creates an aesthetic quotation on album covers. The visuals showcase the artists ‘larger than life’ and are reminiscent of the covers of Rolling Stone or Esquire. The uncompromising use of one colour per year also ensures maximum consistency and attention. And the award goes to…

Swiss Music Awards

We all love music. But Swiss music? No doubt about it! A new look and a new sense of self-confidence for Switzerland’s most coveted cobblestone. read case

Brand story

Branding

Production

Digital

Campaign

We all love music. But Swiss music? No doubt about it! A new look and a new sense of self-confidence for Switzerland’s most coveted cobblestone.