![Young girl smiles with her parents on either side of her and Helsana logo on top, Branding, Signage, Logo Design, Design Agency, Zurich, MADE Identity](https://cms.made-identity.ch/uploads/images/Cases/Helsana/_3600xAUTO_crop_center-center_none_ns/11277/Helsana_Intro_001@2x.webp)
Helsana
Ein Brand Refresh für die engagierteste Krankenkasse der Schweiz. Der Auftritt wird konsistenter, frischer und erhält ein modernes Designsystem. Und trotzdem: Helsana bleibt Helsana.
Branding
Design System
Styleguides
Publishing
Change Management
![The different touch points of the Helsana brand universe, Branding, Signage, Logo Design, Design Agency, Zurich, MADE Identity](https://cms.made-identity.ch/uploads/images/Cases/Helsana/_3600xAUTO_crop_center-center_none_ns/11283/Helsana_Markenwelt_002@2x.webp)
![Three Helsana posters on an underpass in Zurich with a cyclist passing through, Branding, Logo Design, Design Agency, MADE Identity](https://cms.made-identity.ch/uploads/images/Cases/Helsana/_3600xAUTO_crop_center-center_none_ns/11282/Helsana_Advertising_002@2x.webp)
![Representation of the Helsana brand imagery: Father and daughter having fun at the market, Branding, Rebranding, Design Agency, MADE Identity](https://cms.made-identity.ch/uploads/images/Cases/Helsana/_3600xAUTO_crop_center-center_none_ns/22544/MADE_Case_Helsana_Bildwelt_04-3.webp)
![Brand colors of Helsana, Branding, Rebranding, Design Agency, Zurich, MADE Identity](https://cms.made-identity.ch/uploads/images/Cases/Helsana/_3600xAUTO_crop_center-center_none_ns/11273/Helsana_Branding_Farbwelt_001@2x.webp)
![Layout, Branding, Rebranding, Design Agency, Zurich, MADE Identity](https://cms.made-identity.ch/uploads/images/Cases/Helsana/_3600xAUTO_crop_center-center_none_ns/11276/Helsana_Branding_Systematik_001@2x.webp)
![The different touch points of the Helsana brand universe, Branding, Signage, Logo Design, Design Agency, Zurich, MADE Identity](https://cms.made-identity.ch/uploads/images/Cases/Helsana/_3600xAUTO_crop_center-center_none_ns/23834/Case_Helsana_Refresh_Systematik_Layout_009_3.webp)
![Representation of the Helsana brand imagery: Two women in front of a lake talking, Branding, Rebranding, Design Agency, MADE Identity](https://cms.made-identity.ch/uploads/images/Cases/Helsana/_3600xAUTO_crop_center-center_none_ns/11280/Helsana_Mood_001@2x.webp)