A strong attraction for digital topics, talents and projects: the leading digital hub in Switzerland.
TX comes from within – the new identity is not an invention. It condenses the most demanding intentions and visions into two letters and makes them visible.
TX is the result of an intensive and open dialogue. We worked closely with the group’s management team to define the brand’s intentions and ambitions. This was important because TX had to go from idea to implementation in the shortest possible time. A strong identity emerged that does not seek to hide behind its brands as a group, but instead visibly presents its roles and messages to the outside world. TX is active and develops its own gravitational force.
uniting platforms – the claim sums up the mission in a nutshell. The group brings its portfolio together in a common space and encourages interchange. Know-how, infrastructure, experience and vision. TX’s contribution to its own ecosystem is much more than shared services.
Make the essential visible. Logo, pattern, glitch. The brand is built of platforms – literally.
TX is on the move and will remain so. That’s why we have made change an integral part of the brand and aligned our architecture with it. Agility means quality – and a brand for tomorrow and the day after tomorrow.
Digital DNA is a part of TX. We keep making it shine. For example in the font.
MADE quickly manages to gain an understanding
of what should be and what is not yet – and also succeeds in formulating this claim in terms of content and visuals. – Pietro Supino, Chairman of the TX Group.