From publishing house to the strongest editorial team in Switzerland. Tamedia’s new identity is leading the company not only into the digital future, but also to its audience. Tamedia produces content.
We no longer read our news on paper. We seek a digital connection to world events. This change should become visible.
In Tamedia’s new brand identity, we are merging its digital self-image with a proud heritage. The original quill T has been transformed into an iconic figurative logo.
T for Tamedia. Right from the start we put all our weight behind the figurative logo. The word mark Tamedia is rarely added. It pays to be brave. The iconic T thus acquires additional conciseness and stands unmistakably and boldly for Tamedia.
stay curious – at the beginning of every story there is curiosity. Whether it is written or read. The need for answers is at the heart of Tamedia and represents the essence of the claim.
Tamedia is the home of journalistic diversity.
Here we are – no false promises, no spectacular announcements, and still unmissable. The launch campaign enabled Tamedia to establish the new brand image in a very short time across all regions. Stay curious.