There are well over a hundred Italian restaurants in downtown Zurich alone. We’re helping one of them gain more visibility – nationwide.
Spiga is easygoing. Here, spirited Italian cuisine is served – without tablecloths or reservations. Without ifs and buts. This positioning is becoming the recipe for success for the SV Group restaurant chain. And the new brand identity lives up to this claim.
The restaurant develops a relaxed atmosphere and an uncomplicated guest flow. A concept with an unmistakable signature that unfolds at all locations. Spiga is also showing its colors on the outside. With striking packaging in classic Spiga red, the brand is visible far beyond the restaurant. And guests become ambassadors.
A good pizza needs little, but selected ingredients. With this belief, the brand is also revised. A concentrated set of brand basics gives the brand the necessary conciseness.
Italianità also evokes wanderlust. The imagery for Spiga captures the Napoletanese joie de vivre beyond the classic tourist subjects and brings it into the restaurant unfiltered. After all, a meal with a view.