Homburger’s brand identity breaks with clichés and introduces a new self-image as a modern, accessible law firm.
The future builds on tradition – Homburger takes two significant steps forward. One to the here and now and one to the future.
Questions of principle are most welcome. The cooperation starts with an extensive brand audit. What happened yesterday? What is happening today? What will tomorrow bring? In the course of this discussion, future scenarios are outlined and ambitions are set out that extend far beyond the brand image. The conventions of the industry are challenged and a new accessibility for the law firm is defined.
Homburger Generations – A video format for an unmasked insight into the development of the legal profession.
Prime Tower – An exciting interplay between perspective, outlook and insights. A world of images that extends from dawn to dusk is created on the premises of the law firm. No superimposed photos, but rather pictures that carry the lifeblood and spirit of Homburger wordlessly within themselves. Unadorned and genuine. Close and atmospheric.
Homburger regularly publishes bulletins on current legal issues. We place this expertise under the spotlight.
Expertise illustrated – The bulletins are paired with emphatic illustrations to create an editorial approach. They stimulate and create context. No set style. No fixed illustrator. A growing pool of illustrators formally reinterpret current bulletin topics again and again.