A brand refresh for the most dedicated health insurance company in Switzerland. The look is now more consistent, fresher and has been given a modern design system. Yet, Helsana remains Helsana.
A health insurance company doesn’t have to have a hospital smell. We put health at the centre of the message and celebrate life. Helsana should be fun, simple and direct. With this in mind, we have enhanced the Helsana brand.
Split seconds in the midst of life. In a carefree, positive atmosphere. The focus is on relaxing together.
framing health – the design system defines the scope of a flexible design principle across all channels.
- we have identified and taken on board existing strengths
- added new elements and rearranged them
- developed a layout system with a smart toolbox
- a consistent picture across hundreds of measures and touchpoints
- Recognisability – Simplicity – Scope
1.3 million customers at well over a hundred touchpoints.