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Helsana Rebranding Logo und Bildwelt

A health insurance company doesn’t have to have a hospital smell. We put health at the centre of the message and celebrate life. Helsana should be fun, simple and direct. With this in mind, we have enhanced the Helsana brand.

Brand Design System für Helsana
Anwendung Branding Helsana

Split seconds in the midst of life. In a carefree, positive atmosphere. The focus is on relaxing together.

Helsana Brand Bildwelt
Helsana Corporate Imagery
Helsana Bildwelt Shooting
Helsana Brand Bildwelt

framing health – the design system defines the scope of a flexible design principle across all channels.

  • we have identi­fied and taken on board existing strengths
  • added new elements and rearran­ged them
  • developed a layout system with a smart toolbox
  • a consis­tent picture across hundreds of measures and touchpoints
  • Recognisa­bi­li­ty – Simpli­ci­ty – Scope
Helsana Corporate Design System
Helsana Branding Farbsystem

1.3 million customers at well over a hundred touchpoints.

Brand Design System für Helsana
Helsana Brand Design Bildwelt

other cases