From farm to cloud? Digitalization does not stop before agriculture. In a comprehensive redesign, we are developing the visual tools for the transformation of the central Swiss agricultural cooperative.
Agriculture 2.0. From crop planning and the use of drones for pest control to smart farming using AI – the potential of data-driven agronomy is diverse and is being tapped more and more. The fenaco agricultural cooperative is a central driving force for Swiss farming. The brand identity of fenaco should do justice to this shaping role and at the same time preserve the anchored cooperative values.
Responsive Branding. A dynamic design system for the application on digital touch-points.
The initial situation is analysed and evaluated. For the further development of the brand, as much of the existing DNA as possible is retained. The formal language of the logo is kept and translated into an independent lettering. The primary colour stays the same, but is supplemented with a colour tone and gradient. The imagery and layout system are developed from scratch.
Illustrative narrative. Illustrations get a special place in the new brand universe. They convey the cooperative’s range of services in a simple and appealing way.
The new appearance positions fenaco as a strong representative of producing agriculture, beyond the classic agricultural idyll.
As a shaper and driver of innovation for Swiss agriculture, fenaco seeks dialogue and visibility in order to fulfill its role responsibly towards its cooperative members, but also towards the Swiss public.
Agriculture shapes Switzerland, feeds Switzerland. The imagery carries the viewer into a bird’s eye view and makes the contribution visible.