![Wooden concert venue with the Tonhalle Maag logo, Branding, Signage, Logo Design, Design Agency, Zurich, MADE Identity](https://cms.made-identity.ch/uploads/images/Cases/Tonhalle-Maag/_3600xAUTO_crop_center-center_none_ns/17149/MADE_Case_TonhalleMaag_Hero.webp)
Tonhalle Maag
At the Maag Areal Zurich, two worlds meet. A former production hall is being transformed into a sophisticated concert hall for classical music. Far from attempting to hide this clash, we aim to emphasise it – with corners and edges and a brand that is eager to make a contrast.
Branding
Brand Strategy
Naming
Signage
Website
Campaign
![Signage of the Tonhalle Maag by night, Branding, Signage, Logo Design, Design Agency, Zurich, MADE Identity](https://cms.made-identity.ch/uploads/images/Cases/Tonhalle-Maag/_3600xAUTO_crop_center-center_none_ns/17147/MADE_Case_TonhalleMaag_Aussen_nacht.webp)
![Indoor spacial design for Tonhalle Maag, Branding, Signage, Logo Design, Design Agency, Zurich, MADE Identity](https://cms.made-identity.ch/uploads/images/Cases/Tamedia/_3600xAUTO_crop_center-center_none_ns/22268/TM_Case_Signaletik3_002@2x.webp)
![Indoor signage of the Tonhalle Maag, Branding, Signage, Logo Design, Design Agency, Zurich, MADE Identity](https://cms.made-identity.ch/uploads/images/Cases/Tonhalle-Maag/_3600xAUTO_crop_center-center_none_ns/17155/MADE_Case_TonhalleMaag_Signage_003.webp)
![Signage of the Tonhalle Maag by day, Branding, Signage, Logo Design, Design Agency, Zurich, MADE Identity](https://cms.made-identity.ch/uploads/images/Cases/Tonhalle-Maag/_3600xAUTO_crop_center-center_none_ns/17148/MADE_Case_TonhalleMaag_Aussen_Tag.webp)