LGT Capital Partners
On the path to becoming a global player. The new brand makes positioning visible.
Brand Audit
Brand Strategy
Branding
Implementation
Web Design
Publishing
At the beginning, we only planned a subtle refresh of the brand. Thanks to MADE’s excellent strategic support, we realised that we needed to take a bigger step to achieve our goals. Working closely with our various internal stakeholders, we have created a forward-looking brand that is proud of its roots and looks to the future with confidence.
